Yes, you read that right. Dodge and Ram continue to dominate brand rankings for the fifth straight year in the J.D. Power APEAL Study in Portsmouth. This is significant, as very few other brands, if any, can match this consecutive and consistent level of quality from these two brands. Dodge broke its own record, becoming the first and only domestic brand to finish first in the J.D. Power APEAL Study and the J.D. Power Initial Quality Study in the same year. Plus, Dodge now claims first place in the APEAL Study for the fourth straight year near Dover.
What is the APEAL Study?
APEAL stands for Automotive Performance, Execution, and Layout near Salisbury, MA. It is a study that examines new-vehicle owners' assessments of their experiences with their new models after 90 days of ownership. APEAL uses over 40 vehicle attributes in 10 experience groups to determine their data and rankings. These include fuel usage, vehicle safety, walking up to your vehicle, and vehicle powertrain. These insights not only help manufacturers improve their vehicles and marketing strategies but also help vehicle owners see what others think of specific vehicles and brands.
Vehicle Standouts
The new 2023 Dodge Challenger claims top honors in the midsize sporty car segment, helping lift Dodge to its number one ranking. The other standout is the 2023 Ram 1500, which ranks second in the large light-duty pickups category. These models help lift their respective brands to their rankings with ease near Sanford, ME.
Visit Our Dealership Team near Rochester, NH
We are happy to help all our customers learn about the models that help Dodge and Ram stand out from the rest of the competition. Remember to browse our new promotions and learn how you can order a custom vehicle. Our finance team is ready to support you with any tools, resources, and information you need.
